The world has developed a few striking new features since 2020 – since the pandemic and the protests in response to the police murder of George Floyd. Among those features, here’s one that stands out to me: the rise of explicitly anti-capitalist branding within the capitalist system.
That is to say, people and companies use anti-capitalist messages, logos, and slogans in order to sell things to people or push companies and their workers toward efficiency and profit. So, we’re not just talking about Che Guevara t-shirts here.
It goes deeper than that.
A few years ago, I wrote about one facet of this that we might call ‘Woke HR.’ But let’s look into this a bit further.
