I want to start with two competing visions for how to put together a leftist electoral coalition. The first one says you put together a multiracial working-class coalition by laying out policies in people’s interest and then advertising those policies. The second says you start by connecting with people on their own terms and by using prior relationships to build personal ties with the candidate and campaign.
The second works better than the first. Or at least Chuck Rocha argues as much in his book, Tío Bernie, about his work with Latinx and immigrant voters on the Bernie Sanders 2020 campaign.
